Hundreds of fake Labubu dolls seized in Weston-super-Mare

Hundreds of fake and potentially dangerous Labubu dolls have been seized by North Somerset Council’s Trading Standards team after a parent raised concerns. 

More than 600 unsafe and counterfeit Labubu products were seized from two Weston-super-Mare businesses after investigations confirmed the dolls were counterfeit and posed a choking hazard to children. 

Image: North Somerset Council

Labubu dolls – fictional elf-like creatures with a row of jagged teeth – have become a viral craze, driving high demand among collectors worldwide. Unfortunately, this popularity has created an opportunity for imitation products to flood the market, many of which fail to meet essential safety standards. 

Councillor James Clayton, Cabinet Member for Safety in the Community at North Somerset Council, said: “Counterfeit toys are not just illegal – they can be dangerous. These dolls were found to have small parts that could easily detach, posing a serious risk to children.  

“We urge consumers to be cautious when buying toys from unfamiliar or unverified sellers.” 

Counterfeit goods often bypass safety and quality checks, infringe intellectual property rights, and undermine legitimate businesses. 

Cllr Clayton added: “We are committed to protecting residents in our communities – especially children – from unsafe products. I encourage anyone who suspects that a product may be unsafe or counterfeit to report it immediately.” 

To report concerns about counterfeit or unsafe goods contact Citizen’s Advice consumer helpline on 0808 223 1133 or use the contact form or chat function at www.citizensadvice.org.uk. 

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